So disrupt yourself before a competitor does. But what do we sound like in Mark ZuckerbergвЂ™s Metaverse? Therefore I believe the radio industry needs to be more curious if we are to win new audiences in new ways. We concluded that if content was King then context is its twin. The virtual trip was both amazing and emotional. And the first story is about a friend of mine who gave his Mum a VR headset to wear in her front room in London which allowed her to go on a tour of a temple back in Sri Lanka where she had grown up and explored as a child. The first quote is the title ofthe book called вЂWhat got us here, wonвЂ™t get us thereвЂ™. I have three words, three quotes and three stories for you. I believe there are three areas for our industry to focus on if we are to attract talented people to lead radio into a new era of innovation in this ever changing marketplace. Radio turns sounds and signals into significant moments in your life. If you missed his session, here it is in full. Recreating out-of-home experiences in the home with new devices, for instance, lets brands bring a bit of magic to the normal ecommerce platform.Bauer Media Audio UKвЂ™s Chief Content and Music Officer Ben Cooper has appeared at the Radio Academy Festival 2021 to talk about talent and brands, saying now is the time for talent to thrive. In some cases, investing in detailed copy will help give people what they need to make a decision.ДЇinally, brands must look for ways to deliver joy through immersive approaches. Third, they must replicate or replace physical touch using digital.

Social media will be the prompt for many of these moments, and it will likely influence whether or not people buy. Second, brands must address the fact that shopping has atomized into many micro moments spread throughout the day and across devices. Those that relied on exposure stemming from customers' long-established behavior patterns - namely, people physically traveling from place to place-need to look at ways to become more visible. First, brands must understand how information-gathering has changed. 3ДЄs companies explore new brand experiences, there are immediate challenges to consider. A powerful example is the virtual store launched from Shanghai luxury art mall K11, which enables people to tour and purchase from 46 different stores via WeChat.

And with an innovation mindset, itвЂ™s possible to do so safely. It will take new solutions for companies to deliver experiences away from the physical spaces where customers and brands previously interacted. Communal gatherings-like concerts and sporting events-were replaced with solo acts or small groups gathered in households, in pods or virtually.Д¬ollective displacement has had a monumental impact on peopleвЂ™s behaviors, and many companies must now face the fact that the customers they knew so well have changed. And last but not least, community displacement changed the make-up of the people around us. Emerging hand-in-hand with place displacement, activity displacement is simply about the change in how people do things.ДЄlmost overnight, school lessons, doctorsвЂ™ appointments and even weddings were online. Relocation was a common global theme in 2020, with more people leaving densely packed cities from Paris 1 to Manilla 2 for less crowded environs in the countryside.

Place displacement includes the shift from office work to working remotely, as well as moving to a new home (whether you're working there or not.) We've broken this collective displacement into three categories: place, activity and communal displacement.

The global pandemic has displaced how and where we work, learn, shop and play-and even where we live. What does collective displacement look like? Think working from your home instead of your office, shopping online instead of at your favorite store, streaming a yoga class instead of heading to your local studio, and hovering over your children as they watch their teachers online instead of in a classroom.

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